o2o

With the rapid development and popularization of the digital economy, consumers' awareness of personal privacy protection in various consumption scenarios is also increasing. This article focuses on analyzing the high-frequency scenarios of personal privacy leakage in the food delivery industry and its governance measures. Taking the "Privacy Form", a consumer personal user privacy data protection plan under the "Consumer Personal Privacy Protection Special" on the Ele.me platform, as an example, we interpret the new model of user privacy data protection in the takeout scenario and analyze the entire business chain. The difficulty and feasibility of the road.